Imagine how disappointed you’d be after putting your time into content, only to lose your reader’s attention after the headline. It would be like slaving over a five course meal, only to have your dinner guest fill up on garlic bread.
Keep your readers savoring every word by avoiding these four common mistakes:
1. Too many headlines.
But headlines are attention grabbing!
One headline is attention-grabbing. Subheads compel and clarify.
Breakup hard-to-read or complex content with subheads that clarify the main headline and compel the reader to move through the article. By the time a reader scans through your content, they should be able to understand the gist of it.