How to Quit: meltmedia Edition PT II

Part one of our series took a look at how quitting a job isn’t easy, especially one you love, but leaving can be easier when the employee and the employer have an open and honest relationship. Like if your boss has spinach stuck in their teeth, you should totally tell them. Same with if you’re not happy at work, you should totally tell them. Everyone feels better when they tell the truth. It’s exhausting to hide things.

Over the years we’ve learned a few things about moving on here at melt, now we get to share them with you. Here is the second part of our series on How to Quit.


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How To Quit: meltmedia Edition

“I wish I knew how to quit you.”

The movie Brokeback Mountain made that line famous, but it gets you right in the feels. If we’re being real here (and we are), it’s hard to quit things you love that just aren’t working anymore.

So what happens when you love your job, but you know in your heart, for one reason or another, it’s time to move on? Many people have to struggle with this question multiple times over the course of their career: How do I quit you?


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talks@melt: TBAG

Innovation is one of the core values at meltmedia. We’ve emphasized this is by providing internal lunch-n-learn meetings every two weeks over the past few years. With a limited number of people to draw from (we’ve only recently passed the 75-person mark), having enough content every two weeks is definitely a challenge. During those occasional content gaps we’ve had external speakers come in, and those meetings have been awesome.


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Getting Hired at meltmedia: The Cover Letter

NOTE: This is part 1 of a more-than-one-part “series” on getting a job at meltmedia.

If you haven’t noticed, we’re having an incredible year and we’re growing. We recently had 10 positions posted, many of them for brand new roles at the company. This means we’ve been spending a lot of time sifting through résumés and cover letters. And hiring well is hard.

Cover Letter-01

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Is Your Site Mobile-Friendly? It Better Be!

Beginning April 21, 2015, if your website isn’t mobile-friendly, its ranking on Google will suffer (<<< shock value). Frankly, I’m surprised it took Google this long to implement the algorithm change.

It was recently announced on the Google Webmaster Central blog that “mobile-friendliness” of sites will be expanded as a signal in their ranking algorithms. This means your phone or tablet will receive more relevant and higher quality search results.

Mobile-Friendly Search Rankings

Google also announced that they are now using information from indexed apps on your devices, for ranking when you’re signed into their services. Here’s a link to a step-by-step guide on how to get your app indexed: App Indexing for Google Search.

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Ryan Craver on Why iBeacons Matter to Retailers

iBeacons/Bluetooth Beacons have come a long way in 2014. This year, more retailers started implementing these tiny devices into their marketing strategies. The first retailer to go large-scale with beacons, Lord & Taylor, deployed beacons utilizing the Swirl platform to all US and Canada stores in July. Shortly after, Macy’s launched a beacon deployment with Shopkick in 4,000 stores just in time for the holiday season.

This Friday, we will chat with Ryan Craver, former Lord & Taylor executive, and the man behind the largest beacon rollout in the US. Craver will answer questions around the success of the beacon deployment and how he sees the future for iBeacon retailers.  Join us Friday, December 19th at 1PM PDT / 3PM EDT for #iBeaconChat with guest host Ryan Craver.


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#iBeaconChat: Owning a Beacon Network

It’s fun and easy to get a few beacons and develop a test app. But what happens when you need to deploy thousands of beacons across multiple countries and want to manage it all centrally? After all that time and effort, how do you prevent show-rooming from competitors while still enabling partners to use your beacons too?

In this week’s iBeacon Chat, Gimbal will answer these questions and more around ‘Owning a beacon Network.’ Whether you are a developer or mass retailer, you need to know the ins and outs of managing a network of beacons. Join us Thursday, November 13th at 10 AM PDT / 1PM EDT for #iBeaconChat with guest host Gimbal.

Gimbal tweet chat


To prepare yourself for the chat, review the questions here:

  1. What are some things you should look for in a beacon platform to centrally manage deployment and maintenance?
  2. What are some things you should look for in a beacon for ease of deployment and maintenance?
  3. What are some things to look for in a beacon platform to centrally manage use?
  4. What should you look for in a beacon platform that prevents show-rooming?
  5. What Should you look for in a beacon platform that can enable partners?


On Thursday, November 13th at 10AM PDT / 1PM EDT


Join us on Thursday at for the live chat! To join please use the hashtag: #iBeaconChat