About two years ago, meltmedia sponsored a local event called Ignite Phoenix. Being a sponsor, they allowed us to have a 30-second video played before the show. Wanting to make an impression, we brainstormed, wrote, filmed and ended up with The Art of Analog Computing. At closer to 5 minutes, our video poses the question, “What if your everyday digital interactions were suddenly analog?”
Watch the completed video and view some behind-the-scenes goodies after the jump.
About the Project
As an interactive agency, we spend the majority of our day using computers. What would it be like if we interacted with the real world using the same tools and interfaces as we do digitally? In the analog office, your computer desktop becomes your actual desk, your inbox gets flooded with Spam cans, the server runs past you multiple times a day (and perhaps crashes every now and then), and Twitter users follow each other around like rows of ducks.
A group of meltmedians took over the office for a Saturday for prop creation and filming. We printed out the interface elements and cut them out of foam board. Some of our favorites were the blue screen of death and the Photoshop interfaces.
To our surprise and delight, the video became quite popular on the web, reaching over 500,000 views. Unfortunately, we were forced to take it down because we used unapproved music (sorry, Air). Since then, we’ve relaunched the video with approved music and we’re glad we can continue to make all the geeks out there chuckle.
Meet the Team
Here’s the team that made it all happen. The actual meltmedia team is much larger, but this was the crazy group that got together that fateful Saturday.
Andy Frey, Nick Crohn, Tiffany Duening, Lynn Fisher, Zorik Gelman, Richard Torruellas, Naomi Suzuki, Brandon Goldman, Tammy Lewis, Ben Heise, Josh Kennedy, Jake Heun, Jeremy Blaker, Annette Marino, Mike Moulton, Jason Meltzer
Tell Us What You Think
Were our performances Oscar-worthy? Did our little video make you laugh? Let us know what you think in the comments below. Or, if you’d like to contact us for any other reason, visit our Contact page.