In 2013, we started company-wide Fitbit challenges. As you likely know, Fitbit is a platform that gives you the tools, information, and motivation you need to reach your fitness goals. Sounds healthy, right? But put something like this in the hands of people like us and you’ve gone beyond fitness to a “questionably healthy” level of competition. Now we’re firing it back up again with renewed excitement.
After a few years of evolving beacon technology, hardware providers are introducing a new generation of products into the marketplace. Estimote is doing this with Estimote Stickers, complementary to their standard beacons. Stickers contain an accelerometer, temperature sensors and an optimized ARM processor (with flash memory and a Bluetooth Smart controller). This is all inside a significantly smaller and thinner form factor. These stickers are designed to be placed on everyday objects, which brings us to the Estimote coined term, “nearable.”
By attaching a Sticker to an item, it turns into a nearable – a smart, connected object that broadcasts data about its location, motion and temperature. Estimote defines a nearable as an intelligent object linked by a smart beacon, with a rich SDK, to the cloud.
Join this week’s “Introducing Nearables” TweetChat, #iBeaconChat #nearables, with Estimote’s Roshan Prakash (Business Operations Manager) and Wojciech Borowicz (Community Evangelist) as we discuss why nearables matter and what they can do for you.
To prepare yourself for the chat, review the questions here:
- What are nearables?
- What are Estimote Stickers?
- How do Stickers differ from enterprise grade Estimote Beacons?
- What are possible use cases for #nearables?
- How to create apps for #nearables?
On Tuesday, October 7th at 8:30AM PDT / 11:30AM EDT
Join us on Tuesday at http://twubs.com/ibeaconchat for the live chat! To join please use the hashtags: #iBeaconChat and #nearables
Companies are beginning to integrate Bluetooth beacons into their marketing plans. However, marketers struggle with getting the end user to engage with or download the beacon enabled app. Although a few large companies are seeing early success with beacon technology there are still missteps and common misconceptions.
Sound familiar? It’s time to begin chatting with fellow marketers and business owners who have started using beacons successfully. Join our “Beacons in the Real World” TweetChat, #iBeaconChat, with Anthony Garone (Director of Technology at meltmedia) and BKON Connect as we discuss how to market beacons in the real world.
To prepare yourself for the chat, review the questions here:
- Have you experienced positive interactions with beacons in the real world?
- Have you experienced negative interactions with beacons in the real world?
- What are the ethical implications around privacy/micro-location?
- How long will it be until marketers and technologists can rely on beacons as a dependable tool for real-world engagement?
- Will Apple’s recent embrace of NFC have a profound impact on beacon adoption?
On Tuesday, September 16th at 10AM PDT / 1PM EDT
Join us on Tuesday at http://twubs.com/ibeaconchat for the live chat! To join please use the hashtag: #iBeaconChat
We’ve been talking to lots of people about beacons these past few months. There’s a ton of interest from local businesses of every size who have quickly recognized the power of connecting real-world users and environments with apps on smartphones and tablets. Our conversations often lead to impromptu brainstorming sessions as business owners think of ideas to incorporate beacons into their marketing mix.
But, there’s one question we always bring to the table, and sometimes it stops ideas in their tracks: “How is this idea good for your customers?”
We’re an interactive marketing agency. We design and build websites, mobile apps and software for clients every day. We build tools to help make our clients’ lives easier and their work more efficient. But for quite awhile we neglected our own social media presence, mostly because it was a pain in the butt. To update Facebook or send one tweet out to the world, we manually logged into each account and used only the tools that each channel offered. Since we had no way to schedule our social efforts, we often thought to do this when we weren’t busy doing everything else. Usually, that meant before or after normal work hours, when our audience may not be as engaged. That may sound crazy, considering it’s 2014. But how many of you are sitting there reading this and blushing a little?
So, you have a great company. You’ve worked diligently to create a supportive, energetic, enjoyable work environment. You pay your employees well and reward them generously when the organization does well. So, why do they still leave?
It’s extremely easy for an owner or executive of an organization to be bewildered when employees leave. Especially if the departing employee never hinted at any discontentment. So how can you ever know what’s truly in the minds of your employees? I’ll let you in on a brilliant secret… you can’t ever know for sure.
meltmedia is not a typical interactive marketing agency.
Nearly half the company’s employees are technical and actively develop code. We don’t outsource any of our technology needs because we have plenty of expertise in our Tempe, AZ offices. We don’t call ourselves a “Java shop” or a “.Net shop” because we know how to make use of the best technology for any solution regardless of what language or platform is popular at the time.
We are a company of passionate people. Over the past year, we’ve focused our passion on the practice of automation. The following quote is of great significance and inspiration to us:
Machines need to be productive. People need to be effective. – Jim Benson & Tonianne DeMaria Barry, Personal Kanban
As you read this, Apple has already deployed iBeacons (referred to from here on as, “Beacons”) in its US stores. shopkick is testing its own Beacons in New York and San Francisco. A number of Beacon vendors are shipping their own versions of Beacon hardware to developers (we have several in-hand here at meltmedia). The buzz started when a slide at Apple’s World Wide Developer Conference listed the term, “iBeacons” among a myriad of other technologies being introduced there. Once the industry figured out what the term meant, it went all giddy about Beacons and for good reason.
We met 5 times before the hackathon began to plan our app. When the Node Knockout finally came, we were ready. We broke up the 48 hours into shifts, and after a lot of beer, coffee, and sleepy status updates, we finished our app with an hour to spare.
UPDATE: FLTR is now live at fltr.io!
meltmedia has something cool we’re going to share with marketers and digital professionals. It’s called FLTR: Forward Looking Tech Radar (pronounced: “flitter”).
The digital marketing landscape is populated by an overwhelming glut of buzzwords, technologies and tools. FLTR will provide you with a quick visual indicator of trends in technology that are relevant to you. At a glance, you will see which tech topics are trending toward more or less relevance in the marketplace. With FLTR, you will be able to move backward and forward in time to track the history and predict the future of these “bogeys” on the radar screen.
In July 2010, we had our first beard-growing competition–AKA “beard-off”–and it ended in just 17 weeks.
We started our second competition in November 2012 and it’s. still. growing. Er, going. Only three of the original seventeen competitors remain and we’re forty weeks into it. Yikes.